Spending a lot on content and not getting enough leads?
It's time to get off the hamster wheel and rethink your content marketing operations. The pressure to meet an arbitrary publishing quota day in, day out is preventing you from reaching the full potential of your campaigns. Anyone can produce content in volumes with GenAI, so aiming for quantity over quality is the worst thing you can do in the B2B technology market of 2025 and beyond.
Publishing more content, more often than your competitors is no longer a competitive advantage. It's time to get back to basics and focus on quality.
To boost the ROI of your marketing campaigns, your content has to:
- foster an authentic connection,
- leave no doubt that people can trust you,
- keep breaking down objections and attracting clients for years to come,
- match your customers' problems perfectly,
- provide immense value to your ICP.
My name is Michal Slupski, and I've been doing content marketing for B2B Tech organizations since 2015. I've had the pleasure of working with dozens of global technology brands (e.g. Netguru, Zowie, The Software House, Neptune.ai, Centra, STXNext, Angry Nerds, and many others). Check out what my clients say about the quality of my work, or a few examples from my portfolio.
If you're tired of wasting your money on content that nobody cares about, I'm here to help you change that. Together, we'll create a powerful content engine to sustain the growth of your business for as long as it operates.
Plan and create new evergreen content
Evergreen content keeps generating leads for years. I'll plan and develop valuable content assets that will impress your potential customers. You'll also get an easy-to-follow strategy for keeping your new content fresh.
Price: $296 for standard long-form article
Prune your existing content
If you've been investing in content marketing for a while, you probably have many underperforming content assets. I'll help you cut out all the fluff, leaving only the good stuff that your customers love. It's time to unlock the hidden lead generation potential of your content catalog.
Price: $799 for two-week pruning sprint
What my clients say
"We have high quality standards for our content, and often end up giving a lot of feedback to writers. With Michał it's never a problem, because content quality is his priority as well."
"Michal is a great business partner, and a great writer. He has substantial knowledge of the tech industry, and an innate understanding of science."
"Michal is one of the best marketers that I've worked with, he's very creative, open-minded, and knows how to create content that generates positive impact for the brand"
"His work is characterized by thorough research, always digging deep to understand a topic or phenomenon fully – enough to create content as if he's a subject matter expert. What also sets his writing apart is how well-edited and concise it is. No fluff –just clear, impactful writing tailored to the needs of the target audience."
"Michał is a writer with an effortless style – whatever it is he puts together, the story flows and the vibe vibes. What's more, he'll write up pretty much anything, and do so with conversion in mind. Well-versed in SEO, content marketing, and AI-powered tactics, he'll be a treasured part of your team. Dark humor included in the package :)"
About me
đź’Ľ Worked with dozens of global technology brands including Netguru, Zowie, Neptune.ai, Centra, The Software House, STXNext, Angry Nerds, and many others.
đź“ť Experienced with all relevant B2B content formats: articles, newsletters, cold email & LinkedIn campaigns, ebooks, case studies, sales enablement assets, landing & pillar pages, zero-click social media posts, and PPC ads.
🤖 Power user of LLM chatbots, accelerating content ops since ChatGPT's release in early 2023 (currently using mostly Claude).
🎯 T-shaped marketer with deep expertise in writing & content creation, and broad experience in all other facets of marketing: ideation, strategy, management, performance measurement, stakeholder management, breaking down organisational silos, and others.
⚡ Customer-centric, data-driven, creative; proponent of first principles thinking and best practices in marketing, copywriting, and buyer psychology.
Portfolio
Here are a few examples of my work (contact me for more):
- Service is selling - the most promising areas to implement AI in ecommerce
- What Makes AI Agents So Great For Ecommerce Compared To Traditional Chatbots?
- How digital acceleration can help you out of the downturn
- Master Tips From Mastercard’s James Carroll
- Robust Security Measures for Modern Finance Companies
- Choosing a CMS: Why Made People used Storyblok for Asket.com
- Is Python a Good Choice for Finance?
- Reviewing GitHub Copilot Reviews - Is AI Pair Programming Worthwhile?
- Should You Move Your Business To The Cloud?
- Cybersecurity - Your New Priority. Basic Guide to Cybersecurity in Online Business
Work together
Whether you need new content assets or a performance boost for your existing content catalog, I'm here to help.
- Schedule a call with me: book 15-min introduction call
- Email me: mslupski1@gmail.com
- Add me on LinkedIn: linkedin.com/in/mslupski1
My business is registered in Poland as contSu, VAT number PL6112701596.